WCSE

Influence of the Dimensions of Rural Tourism Experience on Green Consumption in China

Abstract— This study aims to explore the relationship between rural tourism and green consumption based on the theory of social interaction. The results of structural equation modeling show that rural tourism experience is a good predictor of green consumption. This study provides a new entry point for the study of rural tourism experience and green consumption on post-trip behavior.

Index Terms— rural tourism experience, green consumption, theory of social interaction.

Jierong Chen
School of Business Macau University of Science and Technology; School of Tourism Management, Guangdong Polytechnic of Science and Technology
Yun Huang
School of Business Macau University of Science and Technology

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Cite: Jierong Chen, Yun Huang, " Influence of the Dimensions of Rural Tourism Experience on Green Consumption in China, " WCSE 2022 Spring Event: 2022 9th International Conference on Industrial Engineering and Applications, pp. 771-778, Sanya, China, April 15-18, 2022.