WCSE

Determining Filipino Consumers’ Criteria for Purchasing Over-the-Counter (OTC) Medicines Using Analytical Hierarchy Process (AHP)

Abstract— Over-the-counter (OTC) medicines, otherwise known as Nonprescription medications, aid in treating common ailments such as the flu, coughs, and colds and for the relief of aches, pains, and itches. There is a wide variety of products available with common active pharmaceutical ingredients and overlapping intended use. This study aims to determine the criteria of Filipino consumers when purchasing Over-the-counter medicines using Analytical Hierarchy Process (AHP). The first stage of the AHP was utilized to develop criteria for the decision problem. A webbased survey questionnaire was then created to collect data to understand better and determine consumer preferences. The AHP result was analyzed and derived through Goepel's AHP Excel Template. It demonstrated that Filipino consumers, out of the six criteria, Quality of product ranked the highest when purchasing OTC medicines. This result will provide insights and serve as a reference for the health regulatory agencies' programs and pharmaceutical drug manufacturers' marketing strategies.

Index Terms— pharmaceutical drugs, medicine preference, over-the-counter (OTC) medicine, analytical hierarchy process (AHP).

June Romagaille O. Pereña
School of Industrial, Engineering & Management, Mapua University, Philippines
Justine Kyle C. Chan
School of Industrial, Engineering & Management, Mapua University, Philippines
Gerlyn C. Altes
School of Industrial, Engineering & Management, Mapua University, Philippines
A.A.N. Perwira Redi
Industrial Engineering Department, BINUS Graduate Program – Master of Industrial Engineering, Bina Nusantara University, Indonesia
Satria Fadil Persada
Entrepreneurship Department, BINUS Business School Undergraduate Program, Bina Nusantara University Malang, Indonesia
Bobby Ardiansyahmiraja
Faculty of Business and Economics, Universitas Surabaya, Indonesia
Yogi T. Prasetyo
School of Industrial, Engineering & Management, Mapua University, Philippines
Michael Nayat Young
School of Industrial, Engineering & Management, Mapua University, Philippines

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Cite: June Romagaille O. Pereña, Justine Kyle C. Chan, Gerlyn C. Altes, A. A. N. Perwira Redi, Satria Fadil Persada, Bobby Ardiansyahmiraja, Yogi T. Prasetyo, Michael Nayat Young, " Determining Filipino Consumers' Criteria for Purchasing Over-the-Counter (OTC) Medicines Using Analytical Hierarchy Process (AHP), " WCSE 2022 Spring Event: 2022 9th International Conference on Industrial Engineering and Applications, pp. 1303-1311, Sanya, China, April 15-18, 2022.