ISBN: 978-981-11-3671-9 DOI: 10.18178/wcse.2017.06.226
The Acceptance Model of a National e-Payment in Thailand: Conceptual Framework
Abstract— The rapid growth of technology allows people to connect easier also through electronic
commerce (e-Commerce). E-Commerce provides a great potential to support the user for trading in products
or services with computer networks. Electronic payment (e-Payment) was developed to facilitate
e-Commerce transactions. In recent years, the government has been trying to push a national e-Payment
system in Thailand to aid economic development. This research will investigate the user’s willingness to use
a national e-Payment system in Thailand. The proposed model was developed by integrating the unified
theory of acceptance and use of technology (UTAUT) with the task technology fit model (TTF) and Initial
trust model (ITM). The contribution of this model will be used to examine the acceptance potential of the
national e-payment user in Thailand.
Index Terms— national e-Payment, UTAUT, TTF, ITM
Patawee Chaluay, Natapon Pantuwong
Faculty of Information Technology, King Mongkut’s Institute of Technology Ladkrabang, THAILAND
Singha Chaveesuk
Faculty Administration and Management, King Mongkut’s Institute of Technology Ladkrabang, THAILAND
ISBN: 978-981-11-3671-9 DOI: 10.18178/wcse.2017.06.17Xsrc="http://www.wcse.org/uploadfile/2019/0823/20190823055609629.png" style="width: 120px; height: 68px;" />[Download]
Cite: Patawee Chaluay, Singha Chaveesuk, Natapon Pantuwong, "The Acceptance Model of a National e-Payment in Thailand: Conceptual Framework," Proceedings of 2017 the 7th International Workshop on Computer Science and Engineering, pp. 1302-1307, Beijing, 25-27 June, 2017.