WCSE 2017
ISBN: 978-981-11-3671-9 DOI: 10.18178/wcse.2017.06.105

Quantitatively Analyzing the Influence of Online News Acquisition on Public Web Searching Behaviors

Shueh-Cheng Hu, I-Ching Chen

Abstract— Administrators of public affairs usually ask “What are the problems concerning people mostly?” When people widely use online search services to find out information of interest and required knowledge, the search volume index (SVI) can serve as the instrument for nowcasting some phenomenon and problems that concern public, such as spread of epidemic diseases, economic trends, etc. However, if the search volume index is significantly influenced by media coverage, its precision of gauging problems will be questioned. That’s because people who were influenced by media reporting, tend to conduct search due to curiosity rather than self-awareness. With the effect of media coverage on public searching behavior, the SVI cannot be used alone to nowcast or forecast things. The present work aims to investigate the influence of online news acquisition on the SVI. With attenuation of media influence, administrators of public affairs can gain insight into note-worthy search trends and the problems bearing public awareness, which facilitate decision making about the corresponding solutions.

Index Terms— Public problems, search volume index, media coverage, regression analysis

Shueh-Cheng Hu
Department of Computer Science & Comm. Engineering Providence University, TAIWAN
I-Ching Chen
Department of Information Management Chung Chou University of Science and Technology, CHINA


Cite: Shueh-Cheng Hu, I-Ching Chen, "Quantitatively Analyzing the Influence of Online News Acquisition on Public Web Searching Behaviors," Proceedings of 2017 the 7th International Workshop on Computer Science and Engineering, pp. 605-610, Beijing, 25-27 June, 2017.