ISBN: 978-981-11-0008-6 DOI: 10.18178/wcse.2016.06.042
The Adoption of 4G Mobile Network Services in Klang Valley
Abstract— This research highlighted the 4G mobile network adoption Klang Valley, Malaysia. Mobile
penetration rate in all states are high which implies multiple subscriptions. Despite this, the reciprocal
implication is that there remains a significant low adaption level of 4G service. High adoption of 4G was
reported from developed countries within the context of higher education learning to support the learning
process. Thus, this study attempt to determine the adoption factors of 4G mobile services in the Klang Valley.
Besides that, the influence of 4G demographic profile towards adoption level also had been determined in the
study. This study integrates perceived enjoyment to Technology Acceptance Model (TAM) which had been
considered the most beneficial for expecting the use of such technology. The study employed quantitative
approach using validated survey methods. A total of 95 respondents consisting of 4G users were selected by
using the convenience sampling method. Independent variables constitute of perceived usefulness, perceived
ease of use, attitude, and perceived entertainment value. Meanwhile, the dependent variable is behavioral
intention to use. The findings revealed that the positive influence between the relationship of perceived
usefulness, ease of use, entertainment value, attitude and behavioral intention. Furthermore, perceived
entertainment value was the leading factor that influencing subscriber‟s intention. On the other hand, the
demographic of subscribers are not significant influence to their intention to use 4G. This study provided
information to service providers in order to reinforce the relative advantage and entertaining attributes to
promote the adoption of 4G.
Index Terms— 4G adoption, mobile network, technology acceptance in Malaysia
A. H. Nor Aziati, Ang Siew Hoon, Nor Hazana Abdullah, Yunos Ngadiman, Ahmad M. F.
Department of Production and Operation Management, Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia, MALAYSIA
Cite: A. H. Nor Aziati, Ang Siew Hoon, Nor Hazana Abdullah, Yunos Ngadiman, Ahmad M. F., "The Adoption of 4G Mobile Network Services in Klang Valley," Proceedings of 2016 6th International Workshop on Computer Science and Engineering, pp. 272-279, Tokyo, 17-19 June, 2016.