The Acceptance Model of QR Code Payment Systems in Thailand: A Proposed Model
Abstract— Technological developments have been playing an important role in the economic system
of countries. In order to further propel the Thailand economic system, the government has a national
e-payment master plan to support standardized e-payment systems conforming to existing technology. The
QR code payment system is one of the national e-payment master plan which the government is trying to
push to take Thailand into a cashless society. QR code payment system for citizens in Thailand is very new
technology and yet does not have many users. Thus, the purpose of this research is to develop the conceptual
framework on QR code payment system in Thailand to initially identify relevant factors which influence the
intention to use it for making payments. The research framework has been developed by integrating the
Unified Theory of Acceptance and Use of Technology (UTAUT) with trust, perceived risk (PR) and personal
innovativeness in information technology (PIIT). Finally, the contribution of this study provides potential
factors that could affect the acceptance of QR code payment systems in Thailand.
Index Terms— QR code payment acceptance, Unified theory of acceptance and use of technology, UTAUT, Trust, Perceived risk (PR), Personal innovativeness in information technology
Benjaporn Witchutawon, Wornchanok Chaiyasoonthorn, Singha Chaveesuk
Faculty of Administration and Management, King Mongkut’s Institute of Technology Ladkrabang, THAILAND
Cite: Benjaporn Witchutawon, Wornchanok Chaiyasoonthorn, Singha Chaveesuk, "The Acceptance Model of QR Code Payment Systems in Thailand: A Proposed Model," Proceedings of 2019 the 9th International Workshop on Computer Science and Engineering, pp. 801-806, Hong Kong, 15-17 June, 2019.